When you list your upcoming shows, they’ll automatically appear in the “On Tour” section of your artist profile.
#Spotify for artists blog how to#
Here are just a few ways you can use Spotify for Artists to work for you as you get Back to Live:įirst things first: If you’re new to listing shows on Spotify or have questions about how to do it, visit our FAQ page. While all of that is in the works, there are also powerful ways to use existing tools as part of your touring strategy. We’ll also be sharing more expert advice and perspective from industry insiders and artists on our blog and social media channels. Check here for updates and timing on registration.
#Spotify for artists blog series#
We are planning a special Back to Live series this summer, where we will feature experienced touring artists and industry experts as they share insights around navigating a return to live shows and adapting to the changes of the past year. Spotify for Artists’s Co.Lab series was created to facilitate artists networking their peers, getting advice, and workshopping their careers with the best in the business. With the help and expertise of our global nonprofit and governmental partners, via everything from billboards to PSAs to in-app notifications, we’ll provide the public with accurate information and empower trusted voices from the artist community to share credible information with their fans.Ĭo.Lab event series, videos, and podcasts Unfortunately, vaccine hesitancy is a barrier to this. Health and safety are key concerns as live shows return, and there’s no greater tool for ensuring performers’ and fans’ safety than vaccination. Remember to fill in the city and date for your show when creating the Story, and include the link for tickets. Just search for your artist name on our Promo Cards site, select the “Live show” focus, download, and share your Live Promo Card to your social media Stories. You can already use these custom assets to draw attention to your new tracks and Spotify milestones on social media, and now you can also use them to plug your tour dates and locations. We’re also leveraging in-app messaging to drive tens of millions of users to the Concerts Hub to provide additional visibility for live shows. We want to make it even easier for Spotify users to find out about these shows on the platform, so we’re testing Concerts on “Home” as a way to increase awareness of shows. Though we paused the Fans First live presale campaigns in March 2020, we brought it back last month and are investing in expanding the program to support more artists, now planning to run 35% more concert ticket pre-sale campaigns than the same period in 2019.Ĭoncerts Hub is an in-app destination for personalized concert listings from their favorite artists based on listening history and location. Since the program started in 2017, Fans First has driven $200 million to artists in ticket and merch sales.
Here are some of the first Back to Live resources, initiatives, and tools you can keep your eye out for - with more in the works over the coming months:įans First is an email marketing program that enables artists to sell unique or exclusive offers – like concert presales, merch, and more - to their very biggest fans on Spotify. As some artists do choose to return to the stage, we want to help them promote their shows to fans, learn from industry leaders, plan their tours, and encourage safe concert-going as they navigate the journey Back to Live. But people’s safety and well-being are still paramount these are precarious times, and we understand that not all artists are ready to schedule shows or hit the road again. and shows are starting to get booked again. Now, with increasing vaccination rates, social distancing, and other COVID-era precautions like rapid testing and masks, things are gradually opening back up in the U.S.
Last year, we offered support in the form of the COVID-19 Music Relief Project, which matched public donations to verified music relief organizations for a total Spotify contribution of $10 million Artist Fundraising Pick, which allows artists to highlight fundraising destinations such as Cash App, GoFundMe, and on their profile pages a $500,000 donation to the National Independent Venue Association’s Save Our Stages campaign to help keep shuttered venues afloat and better support for fans to find Virtual Events listings on artist profiles and in the Concerts Hub.
For artists, no in-person shows and no touring meant no on-the-spot merch purchases and no opportunities to have IRL interactions with the fans. It’s impossible to overstate the impact that the COVID-19 pandemic has had on the world and the live music industry in particular.
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